Concept project · Growth systems
Growth Network Dashboard
A concept for a single view connecting campaign spend, lead quality and sales outcomes.

- Business challenge
- Marketing and sales report different numbers, so nobody trusts either.
- Strategy
- Agree a small set of shared metrics and connect every source into one model.
- Execution
- Source tracking, a clean data model and a dashboard designed around weekly decisions.
- Outcome
- Concept project — illustrative only, no performance claims.
- Lessons learned
- Fewer metrics, clearly owned, beat comprehensive dashboards nobody reads.
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